We recently produced and submitted our own Doritos commercial for the Superbowl video contest.

The story line takes place in a park. The opening shot is of two guys who are sitting on two different park benches.  One is a nerd with a bag of Doritos.  The second is waiting for this girl friend with flowers.  Then with the power of Doritos, the unthinkable happens.

There was a CG scene that required the boy friend to be smashed by a Doritos bus. This was completed with After Effects and Photoshop.

Watch and laugh!

Here’s the commercial on Doritos’ website.

“Doritos Makes the Difference”

Six finalists will be chosen and given $25,000 cash prize by December 21, 2009. Then America will vote on the six and the top three commercials will go and be aired at this year’s Superbowl. Then whichever commercial is voted 1st, 2nd or 3rd on the USA Today meter after the superbowl, the prizes are 1st ($1,000,000), 2nd ($600,000) and 3rd ($400,000).

We’ve had a lot of people view our commercial and thankfully we’ve had a lot of laughs.

Some of the screenshots of the final commercial are shown below.

Today I worked with Billy at Soundbytes. I shot and edited their Doritos commercial for the Superbowl this year. The story line was pretty funny and the actors fit fairly well.

We took about 4.5 hours to shoot. I was DP and visual/fx supervisor. I had to set up several scenes for some animation later on in post. We also used a green screen during one scene.

We are not allowed to post the commercial until after the superbowl, but you can view the commercial here on Doritos’ website.

“Doritos… Don’t Ever Run Out!”

After much planning and preparation, we completed a 12 hour shoot Friday night. From 4:00pm until 4:00am our team captured the required shots.

We had a few complications with fighting the rain which slowed down production time.

For now, the commercial details are under wraps, but I will say this commercial is for the Doritos Superbowl video contest. If we win, the commercial will be aired on national television at the upcoming Superbowl.

Below are some “behind the scenes” production photos.

Producer: Michael Gentilini, Jr.

Gentilini Video Entertainment

Director: Benjamin Schultz

Co-producer: Andrew Schultz

New Classic Entertainment

From left to right:

Director (Benjamin), Co-producer (Andrew) and Producer (Michael).

The actors: Bryan and Gaynell.

Completing Bryan’s costume.